Promoting your event is essential in ensuring you reach your target audience and get good attendance on the day. There are many forms of promotion available depending on your budget.
Flyers and posters
These can be displayed in cafes, local schools, shopping centres, City of Stirling libraries, community centres and recreation centres, community notice boards.
Signage and banners
Placing these out in the lead up to your event and on the day of the event is a great way to encourage people living local to the area to attend and raise awareness of your event. Within the City of Stirling permission may be granted to not-for-profit organisations to temporarily place signs advertising events on verges subject to terms and conditions.
There are many websites that will allow you to add your event to their on-line calendars.
Promoting your event/organisation on social media sites such as Facebook and Instagram is a free and easy way to reach the local community.
Tips for Social Media:
- Use high quality images that are sized correctly
- Don’t use too much text - break it up with emoji’s, etc.
- Use hashtags to increase your exposure
- Tag people/other organisations so they can cross-promote
- Post regularly - in the lead up, during and after your project.
Media releases informing the media about your event can generate free publicity in the form of news articles. A good place to start in the City of Stirling is the local newspapers – Eastern Reporter, Stirling Times, Guardian Express and The Perth Voice.
Visit them online: Community News and Perth Suburban Newspapers. You can submit your own press release online at these websites
Some tips and tricks to marketing your event:
First up, create a Media and Marketing Kit This will include all elements of your event marketing and promotions
What to include in your Kit:
- A variety of images of varying sizes suitable for different social media platforms such as Instagram and Facebook, plus a clean image (no text) for use on the City’s website - images must be max 400kb and in.JPEG format (landscape 889px x 486px)
- Copy - different versions for use in a variety of formats
- Logos - copies of your logo in a variety of formats
- Copies of flyers/posters - these could also be saved as images for use on social media
- Suggested hashtags - a list of hashtags you would like people to use for your event. Share and tag others to help increase the exposure of your event.
Make sure it is easily accessible This is so you can share all the great stuff you have created. The kit could be hosted on a shared folder system such as Microsoft OneDrive, Drop Box or Google Drive. This way when you need to upload a new document or make changes you only have to do it once and won’t have to inundate people with multiple emails and large attachments
Share it far and wide The more people helping to promote your event the better! Have it ready to go at least 4 weeks out from the commencement of your project to allow maximum exposure and promotion.
Consider how you can reduce the environmental impact of the project and ensure sustainable use of resources.
Some suggestions include:
- Offer recycling and composting at your event
- Work with local vendors that use locally and responsibly sourced ingredients and recycled or eco-friendly packaging and cutlery
- Consider setting up water stations to reduce the number of plastic bottles
- Avoid/reduce the use of single use items (i.e. balloons, straws, packaging, low quality merch)
- Encourage use of alternative transport methods and public transport
The City supports accessible events that can be enjoyed by the whole community.
If you’re organising an event, you’ll need to consider:
- The event layout. For example, stall location for best access for those with access issues
- Providing parking spaces for people with disabilities
- Installing portable, accessible toilet facilities, marquees or first-aid cabins
- Designating small areas close to a stage for people using wheelchairs
- If there is access with no steps or other barriers from the arrival point at the venue, through the main entrance(s), to all the areas being used by participants
- If possible, provide contact details on promotional material for access enquiries in alternative formats such as (e.g. large print, audio, electronic, translating services, other languages).
|Translating and Interpreting Services (TIS)||131 450 or visit the TIS website|
|National Relay Service||13 36 77|
The Australian Network on Disability has some great tips and tricks for making your event accessible. You can also include funding in your budget to make your event more accessible.
The City is Stirling is located within Mooro Nyoongar Boodja – Mooro people’s land, which is part of the greater Wadjak Nyoongar area. The City of Stirling encourages organisers to make an Acknowledgement of Country where appropriate. It can be a verbal announcement at the commencement of the event, or placed on your event program or website. You may also wish to involve the services of an elder to conduct a Welcome to Country. This initiative supports the City’s Reconciliation Action Plan.
"We stand today on Mooro Nyoongar Boodja, Mooro People’s Land. We would like to acknowledge the Wadjak people of the Nyoongar Nation as the traditional custodians of Mooro country and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging."
An evaluation process should be demonstrated which details how you will assess if the project met its intended aims.
Things to evaluate include:
- Numbers - how many people attended/interacted with your project
- Promotions - Detail the promotions you did and note any media mentions/shares/articles generated prior to or as a result of your project
- Financial success - did the project represent value for money, run on budget etc?
- Satisfaction and Impact - A survey completed by stakeholders and participants of your project will assist you in gaining an understanding of demographics, how satisfied people were with the project, and if the aims of your project were met.
Things to consider when writing up a survey
- Keep it short and simple
- Try using online survey software to assist you collate the responses
- Ask a volunteer to assist at the event - asking questions and completing on the spot at the event using a tablet or similar.