Economic strategies and initiatives

The City of Stirling’s economic development team is responsible for assisting with the development and growth of the City’s local economy, promoting tourism, supporting local businesses and encouraging new business activities.

The City's Economic and Tourism Development Strategy 2013-2023 pledges that the City will engage with businesses to assess their needs, concerns and requirements, and understand the training needs of local business and industry.


Business survey

The economic development team worked with an external provider, Research Solutions to survey our business community in 2016 and again in 2018. The responses to the survey were drawn from a large cross-section of industries and business types.

View 2018 Business Survey Results

View 2016 Business Survey Results

Small business-friendly local government

The City of Stirling is proud to join the small business-friendly local government (SBFLG) initiative, which has been introduced by the Small Business Development Corporation. Small to medium businesses are a vital component of Stirling's local economy, with over 20,000 small businesses working across all industries.

The City of Stirling is committed to supporting our local small business community by:

  • Recognising them as an important stakeholder and consulting regularly
  • Regularly meeting with, and consulting community members to improve our understanding of their needs, goals, key challenges and how they operate
  • Providing clear service standards by setting out what we will do
  • Giving clear advice and guidance on regulatory obligations
  • Regularly reviewing our policies
  • Taking reasonable action to limit unnecessary administrative burdens
  • Ensuring prompt payment of invoices
  • Providing networking and other development opportunities
  • Managing disputes in a timely and cost-effective manner.

As part of the small business friendliness, the City will deliver three elected, flexible activities to help support our business community:

  • Providing more small business information on our website
  • Surveying local businesses for their needs
  • Supporting business incubators or start-up spaces at the Stirling Business Centre.

Mayoral Business Breakfast Presentation

The Mayor hosts an annual breakfast for business owners to update them on economic activity that has occurred and introduce new tools and initiatives provided by the City which can assit local businesses thrive and grow.

Mayoral Breakfast Presentation 2019

Accessible Stirling Awards

The Accessible Stirling Awards recognise businesses within the City who facilitate improved access and inclusion for their staff, customers and the community. Improving access and inclusion for your business can be as simple as providing larger print menus, to installing an automatic door opener. To help 

The awards aim to encourage increased participation among people with disability, their families, friends, carers as well as seniors and parents with young children.

Nominate a business for an Accessible Stirling Award

For more information, please refer to our Accessiblity Guide for Businesses.

National broadband network (nbn™)

The nbn™ network will replace most existing landline phone and internet networks. Once it rolls out in your area, you will need to switch services such as:

  • Landline phones
  • Internet
  • Medical and monitored security alarms
  • eftpos and ATMs.

For more information or to check when nbn™ will be available in your area, visit the nbn™ website.