Be part of the City’s tourism campaign
In 2026, the City of Stirling's Do More You tourism campaign returns to inspire visitors to discover more of what they love across our destination.
The campaign encourages people to explore the City through experiences that match their interests, whether that's finding their next favourite café, enjoying live music, spending time with family, chasing sunsets or uncovering somewhere new. Built around a series of "More..." themes, the campaign showcases the many different ways people can experience the City of Stirling.
Running from August to November, the campaign will reach audiences through social media, visitor itineraries, content partnerships, large-format advertising and destination marketing activity designed to encourage off-peak visitation and support local businesses.
Why get involved?
Local businesses are at the heart of the visitor experience. Whether you're a café, restaurant, retailer, accommodation provider, wellness operator, attraction, or event venue, you help create the moments visitors remember and share.
By getting involved, you'll have the opportunity to:
- Showcase your products, services and experiences to potential visitors
- Explore opportunities to be featured in campaign content, itineraries and destination storytelling
- Contribute to a stronger and more vibrant visitor economy
- Pitch ideas and initiatives that could form part of campaign partnerships and promotional activity.
How businesses can participate
We're inviting local businesses to help bring Do More You to life through partnership opportunities and destination storytelling. Businesses can pitch ideas that align with the campaign themes and encourage visitors to discover more of what they love across the City of Stirling.
This could include:
- New products, experiences or packages
- Seasonal promotions or events
- Collaborations between two or more businesses
- Content ideas, stories or experiences that showcase the destination.
Selected opportunities may be incorporated into campaign content, itineraries, photography and video shoots or promotional activity.
Ready to get involved?
Download the Business Toolkit for campaign information, partnership opportunities and inspiration for pitching your idea.
