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Tourism and destination marketing

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Located on Perth’s iconic Sunset Coast, the City offers stunning beaches, diverse cultural experiences, thriving hospitality precincts and a dynamic calendar of events. Tourism is a key contributor to the City of Stirling’s local economy, supporting small businesses, creating jobs and adding vibrancy to our neighbourhoods.

To help local businesses benefit from tourism, the City delivers destination marketing - a coordinated approach to attract visitors, encourage longer stays and increase local spending. We promote the region through seasonal campaigns, curated itineraries, major event sponsorships and digital storytelling.

We also work closely with tourism operators, event organisers and content creators to showcase what makes the City of Stirling special and grow its reputation as a must-visit destination. Whether you're a café owner, tour guide, artist or event organiser, there are many ways to get involved and increase your visibility through our tourism initiatives.

Do More You campaign in-situ

Do More You campaign

The City of Stirling has launched Do More You, a bold new tourism campaign inviting visitors to explore Perth's northern coastal corridor on their own terms. Running from Monday 4 August 2025 for three months, the campaign encourages travellers to embrace personalised experiences, whether it's coastal escapes, cultural gems, foodie hotspots or nature trails.

Rather than offering a checklist of attractions, Do More You celebrates the freedom to create meaningful moments and discover what truly resonates. It's about doing Perth your way, with the City of Stirling as your base for adventure, relaxation, connection and discovery.

Timed to boost off-peak travel during Perth's mild winter, the campaign targets intrastate, interstate and international visitors, driving year-round benefits for local tourism operators and businesses.

Do More You campaign in-situ

Want to get involved?

Reach out to our Economic Development team to learn how your business can be part of marketing campaigns and other future tourism initiatives.

Email: ecodevelop@stirling.wa.gov.au
Phone: (08) 9205 8555

Loving the coastal lifestyle at Scarborough Sunset Markets

The Scarborough Sunset Markets have become a foreshore favourite, drawing locals and visitors alike to celebrate Perth’s iconic coastal lifestyle.

World Police and Fire Games coming to the City of Stirling in 2027

The City of Stirling is ready to welcome the world to Perth when it plays a major a role in the 2027 World Police and Fire Games (WPFG).

The Brazilian Beach Carnaval returns for its seventh year on Saturday 7 March.

Wave of events hit Scarborough and Trigg

Our coast will come alive this month with a fresh set of City-sponsored and supported events.

20 February 2026

Stirling Open Art Studios return

Each year, the Stirling Open Art Studios event sees a group of talented local artists residing within the City of Stirling open the doors of their private studios and galleries to the community.

03 February 2026

FringeConnect brings Fringe World to the City of Stirling

Scarborough will transform into a vibrant Fringe World hub from 5–15 February 2026 as FringeConnect Stirling transforms the Scarborough Sports and Community Club.

07 November 2025

ExPRO Fitness Festival returns to Scarborough Beach

The ExPRO Fitness Festival returns this month, bringing Perth’s largest fitness and lifestyle event back to the iconic Scarborough beachfront on Saturday 22 November.

Beach tennis action hits Scarborough.

04 November 2025

Facto Financial Beach Tennis Open brings world tour to Scarborough

Some of the world’s best beach tennis players are set to descend on Scarborough Beach from 6 to 9 November for the Facto Financial Beach Tennis Open sponsored by the City of Stirling.

City of Stirling kaadatj Nyoongar moort Nyoongar boodja-k Wadjak boodja-k. Ngalak kaadatj Nyoongar nedingar wer birdiya koora koora wer yeyi. Baalabang koondarm, malayin wer nakolak baalap yang ngalany-al. Ngalak dandjoo barn wer kaaratj bandang boodja-k.

The City of Stirling acknowledges the traditional custodians of this land, the Wadjak people of the Nyoongar Nation, and pays respect to the Elders both past and present for they hold the memories, the traditions, the culture and hopes of Aboriginal Australia.