City of Stirling launches into new era of business and investment

That was the message from Mayor Mark Irwin to public and private sector leaders yesterday at an event marking the launch of the City’s new Investment Prospectus.

Western Australia’s largest local government, the City has a gross regional product of almost $20 billion and a workforce catchment of more than one million people within 30km.

It is home to 26,000 businesses – almost 10,000 more than any other local government in the state.

From the iconic Scarborough Beach in the west to multicultural Mirrabooka in the east, it is a mix of distinctive precincts with potential waiting to be unlocked.

Osborne Park is one of Perth’s major commercial and industrial hubs, while WA’s highest-performing retail centre is in Karrinyup.

The ECU Mount Lawley redevelopment site, where DevelopmentWA is leading the creation of a brand-new neighbourhood, is situated near the urban heritage hotspot of Beaufort Street.

At the heart of it all is the Stirling City Centre, a futured-focused precinct earmarked for higher intensity development around an integrated transport network.

The characteristics, strengths and opportunities of these precincts are outlined in the City’s new Investment Prospectus.

“We want to attract investment that supports our local economy, respects the character of our local areas and creates more employment opportunities for our local residents,” Mayor Irwin said.

“We also recognise that 98 per cent of businesses in the City are small businesses. They are the backbone of our local economy and play a vital role in supporting jobs and strengthening our community.

“Investment in the City is an investment in our local people and places, so we aim to be WA’s most accessible, responsive and investment-ready local government.”

The Investment Prospectus highlights Stirling’s strategic advantages, including its location, lease affordability and proven success, with $3.6 billion in development approvals in the past five years alone.

It also promotes the City’s strengthened approach to supporting business and investment, including clearer pathways for navigating approvals and improved access to data and trends for investors.

The launch of the prospectus coincides with an update to the City’s online resources, including a new Business and Investment Concierge to streamline services.

“We’ve reached a very exciting point in the City where we have a lot of growth to accommodate in the years ahead and we’re enthusiastic about it,” Mayor Irwin said.

“Yesterday’s event was about getting key people in the room – local businesses, developers, tourism operators, government partners and industry leaders – to make sure they know what the City and our community have to offer.”

To learn more, visit www.stirling.wa.gov.au/invest