Moving From Business to Brand with James Fitzjohn

Without a clear brand strategy, even great products and services can go unnoticed. Strategy doesn’t need to be complicated.

In this one-hour workshop, James Fitzjohn, Founder & Director at Brew Consulting, will guide you through:

• Defining brand strategy and why its essential for your business
• Harnessing customer insight to make better marketing decisions
• Deconstructing your brand personality and purpose
• Creating a framework you can use in your business today
• Common brand traps and how to avoid them.