New Economic Development And Tourism Strategy

03 September 2021

Guiding the City with proper strategy documents was front and centre at the recent 17 August Council meeting, with the City’s draft Economic and Tourism Development Strategy 2021 – 2025 now being advertised for public comment.
Mayor Mark Irwin said the draft strategy was the result of extensive consultation with the business and tourism sectors in the City, and given it involved over 200 stakeholders in the engagement process during a global pandemic, it was no small victory to see it finally endorsed.
“Whilst the COVID-19 pandemic did disrupt the production of the draft Economic Development and Tourism Strategy, it also evolved the strategy to include reference to the health and economic crisis,” he said.
“The world we live in now is a far different one than that of November 2019 when we first began this process, and any strategies the City develops to support tourism and economic development must be adaptable to accommodate to uncertainties and changing priorities.
“The strategy provides long-term direction for economic and tourism development over the next 20 years and is based around achieving three aspirational goals of over $200 million more in investment, more than 10,000 new jobs and 700,000 new visitors by 2041.
“The strategy sets out a range of strategic initiatives to drive the activities for the City to grow economic and tourism development, and is supported by a detailed five-year action plan out to 2025.”
Anyone wishing to have their say on the draft strategy is encouraged to visit and provide feedback before 14 October 2021.

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