The City of Stirling places high importance on encouraging and facilitating sustainable economic development in our region, which is reflected by the inclusion of ‘Strong Economic Base' as a Key Result Area in the City's Strategic Plan 2009-2012. Our overall aim is to enhance choice and opportunity and prosperity for our community by encouraging the sustainable economic development of the City.
Council will take a leadership role in fostering growth in business and tourism based on the City's unique mix of opportunities and choices - the lifestyles; mix of cultures; proximity to the Perth CBD; transport; beaches, bushland and wetlands; facilities and services; options for recreation and leisure; high quality retail and commercial centres; restaurants, cinemas, tourist accommodation; and available industrial land.
Many major projects will be undertaken over the next five years including the development of Scarborough, Trigg and the whole coastal drive as a key tourist precinct on the Sunset Coast. The City is also planning the development of a vibrant Strategic Regional City Centre and Civic Precinct, Stirling Central. Other developments include the Urban Design Improvement Project at the Inglewood Town Centre, which is now progressing toward a more defined place-making strategy and the Mirrabooka Regional Centre Improvement Strategy which is now at Stage Three of construction.
Local Area Plans are being developed across the City to guide the future planning of key precincts across the City for the next 10 to 15 years. These initiatives will add to the vitality of the City of Stirling and provide additional business development options and investment opportunities.
Location is a key investment consideration and, as a place to do business, the City is well placed to compete locally, nationally and internationally for investment and new business start-up. It is our aim to do all we can as a Local Government to support business activity that generates sustainable economic growth, supports local employment creation and community prosperity to help make the City of Stirling a prosperous, dynamic, enjoyable place to live, a truly 'liveable City'.
The City of Stirling is currently in the process of developing a new Economic Development and Tourism Strategy which aims to inform the City about the current economic development activities and future opportunities within the City and to increase the choice, opportunity and prosperity within our community in a sustainable manner. The strategic actions will form projects or become a component of an existing project such as Master Plans or Local Area Plans and will have measurable and achievable outcomes. The strategic priorities will be pursued in partnership with local agencies and enterprises to support and further develop the local economy.
The plan also seeks to profile the City as a place to live, work, invest and enjoy and demonstrates our commitment and credentials as a Local Government with an agreed economic development agenda. The document demonstrates a planned and purposeful approach and confirms the City’s recognition of the importance of local government and its role in supporting the wellbeing and welfare of the community. Economic growth is not inevitable nor is it always equitable and on this basis the City of Stirling has made a commitment to doing all it can to stimulate, manage and maintain opportunities for social and economic development.
For further information on Economic Development matters please contact the City's Economic Development Officer, on 9205 8904.